This page is meant to offer a little evidence of the breadth and depth of my content writing experience. It also shows some of my design sense and abilities in Figma and Canva, but there's much more of that in my UX portfolio. I don't keep an exhaustive list of every strategic writing nugget I've produced because I've been flinging words for persuasion since I was two years old, but if you inquire, I'd be happy to regale you with writer stories and shower you with endless links that provide a deeper dive.

SOCIAL MEDIA POSTS

Here's a small selection of the LinkedIn posts I delivered to Halo Media. Their two objectives were to garner more B2B sales by offering case studies, and to attract prospective hires to the recruitment pipeline by featuring employees and company culture. Click each photo to see the full post.

WEBSITE COPY

Here's a small selection of the content I wrote for TicketSocket, shown in the original Figma wireframes. Their objective was a completely streamlined site refresh emphasizing the differing features of their two main product packages.

ADVERTISEMENTS

This ad was for a new course offering at Kennesaw State University. I also designed the course end-to-end and taught it. The inaugural class was full, with a long waitlist. Subsequent iterations have also achieved 100% enrollment and positive student evals. The ad ran on the Interdisciplinary Studies Department website as well as KSU News televisions in places like the Student Union and the Women's Studies Center. I wrote the copy and did the design work in Canva.

INFOGRAPHICS

Here's some data visualization I did internally for Halo Media, so their employees would feel motivated to participate in newly created Employee Affinity Groups. These data points came from surveys I created and distributed. The graphics I made using Canva.

BLOGS & ARTICLES

Here's some blog work I did for TicketSocket, celebrating one of their partnerships with a case study. Click the photo to see the full post. Wish I could show you my favorite project, the articles about purpose that I ghostwrote for BCG BrightHouse to publish in business magazines, but they're protected by strict NDA.

BRANDING & SLOGANS

The Halo Media site overhaul was a group effort to which I contributed the main slogan for the landing page and several taglines about features. The main objective was to highlight the value propositions that would be relevant to the company's very disparate set of client verticals, articulating the unifying principles and ways of working behind the brand that would appeal to diverse B2B prospects.

LEADERSHIP

I've designed trainings and facilitated others' content writing abilities very many times. My favorite instance is a workshop on "How to Write About Objects," which I've facilitated all over the US and online. Here's a slideshow excerpted from that one. I've also really enjoyed building and teaching "How to Write About Place." Most of my curricula are agnostic to genre and can be educational for professional copywriters, journalists, or authors of any kind.